THE KAT LOGS

The greatest sports stories aren’t always about who won. Sometimes, the most meaningful part of an athlete’s story happens long before they ever step onto the field, court,...

Before starting this project, I knew Acrobatics and Tumbling wasn’t one of the most recognized collegiate sports, but I didn’t realize just how much opportunity the NCATA...

If you’ve ever managed a social media account, you’ve probably been told to include a link whenever you want people to visit your website. It seems like common sense: if...

Think about the last time you heard about a new product, athlete, or business. There’s a good chance the first thing you did was look them up on Instagram. In today’s...

It’s hard to imagine a world without social media now. At this point, social media is more than entertainment; it’s part of our culture. It influences the way we communicate, shop,...

For my final project, I chose to rebrand Dip Top Ice Cream, a locally owned shop in Orange, Connecticut, that has been serving the community since 1956. Dip Top is known for its classic...